About this Privacy Policy

This Privacy Policy applies when you visit our Site. It also applies where we are in contact with you in other ways, whether in your capacity as an individual or as a director, shareholder, partner, employee, or other representative of a company or other organization.

Who we are

This Privacy Policy applies when you visit our Site. It also applies where we are in contact with you in other ways, whether in your capacity as an individual or as a director, shareholder, partner, employee, or other representative of a company or other organization.

Your acknowledgment of this policy

This Privacy Policy (“Privacy Policy”) details how your Personal Information collected via the Site is used and processed by Bold. BY ENTERING, CONNECTING TO, ACCESSING, OR USING THE SITE, YOU ACKNOWLEDGE THAT YOU ARE OR HAVE HAD THE OPPORTUNITY TO BECOME AWARE OF AND AGREE (IN JURISDICTION WHERE SUCH CONSENT IS REQUIRED) TO THIS PRIVACY POLICY AND BOLD’S PRACTICES DESCRIBED THEREIN, INCLUDING THE PROCESSING (INCLUDING COLLECTING, USING, DISCLOSING, RETAINING, OR DISPOSING) OF YOUR INFORMATION UNDER THE TERMS OF THIS POLICY.

Which information may we collect about Users?

We collect from Users of our Site two types of data and information:

Non-personal Information. The first type is non-identifiable and anonymous information. Non-personal Information, which is being gathered, consists of technical information and behavioral information that does not pertain to a specific individual (“Non-Personal Information”). You may access and browse the Site without disclosing personal information, although, like most websites, we passively collect certain Non-Personal Information from your devices, including: (i) technical information such as the type and version of your device and its operating system, the type of browser, screen resolution, device browser and keyboard language, Wi-Fi connectivity and the type and name of your device and/or browser, etc.; and (ii) behavioral information which may include the User’s click-stream on the Site, the activities of the User on the Site, and additional information of a similar nature (collectively, “Technical and Behavioral Information”). We may also use third-party service providers such as Google Analytics and HubSpot to obtain detailed analytics on the device and the User’s behavior on the Site. Please note that we or our third-party service providers will collect such Technical and Behavioral Information by using certain technologies such as Cookies (as further detailed under our Cookie Policy).

Personal Information. The other type of information we collect is individually identifiable information. To put it simply, this information identifies an individual or is of a private and/or sensitive nature, such as your contact information (“Personal Information”), including:

• Personal Information which is provided voluntarily:

  - Communications with Bold: Personal Information you provide us as part of any communications with Bold, by any means, including by approaching our customer services or during sales calls (such information may include marketing and communication data that includes your preferences in receiving marketing from us and your communication preferences).

  - We may record such calls for quality assurance purposes and to improve our services.

  - Contact Details: When you inquire about Bold’s services from the Site or download our e-book, we will ask you to provide us some or all of the following details: full name, e-mail address, job title, and phone number. You may also voluntarily join our mailing list by providing us with your email address.

• Personal Information collected via technology:

  - Geolocation data: While using the Site, we will access, collect, process, monitor, and/or remotely store “geolocation data,” including through the collection of IP addresses and other similar information to determine your location for analytics and security purposes. Please note that we may also analyze your IP address, using our third-party service providers, to determine the name of the company whose IP address you have used to browse our Site, for the purpose of locating prospects and analyzing our Site’s traffic.

  - Technical and Behavioral Information: To the extent that the Technical and Behavioral Information detailed above under Section 3.1 will be linked to or associated with a specific individual, then such information will be considered as Personal Information.

  - Identifiers: Such as Internet Protocol (IP) address, your Unique Device Identifier (UDID), or other unique identifiers.

Please note: We may cross-reference Personal Information with other Personal Information we have about you and any Non-personal Information connected or linked to or associated with any Personal Information shall be deemed as Personal Information as long as such connection, linkage, or association exists. We use third-party tracking services and usage logs to track and analyze data from Users of the Site and for purposes of security and fraud prevention. We may also use cookies to gather information regarding your use of the Site and the information for which you searched and accessed (for more information, please refer to our Cookie Policy).

How do we collect information about our Users?

When you visit or log in to our website, cookies and similar technologies may be used by our online data partners or vendors to associate these activities with other personal information they or others have about you, including by association with your email or home address. We (or service providers on our behalf) may then send communications and marketing to these email or home addresses. You may opt out of receiving this advertising by visiting https://app.retention.com/optout.

There are two main methods we use to collect information:

1. We collect information through your entry, connection, access, and/or use of the Site. In other words, when you access or use the Site, we are aware of your usage of the Site, and may gather, collect, and record the information relating to such usage. For example, when you use the Site, we gather your Technical and Behavioral Information.

2. We collect information which you provide us voluntarily. For example, we collect Personal Information that you provide via the Contact Form on our Site. We will inform you prior to collecting your Personal Information if it is requested on a voluntary basis and the consequences of not providing voluntary Personal Information.

3. We collect information from public sources. We may supplement personal information that we collect about you with information which you have made public on websites associated with you or your company or on social media platforms such as LinkedIn.

What are the purposes of the collection and processing of information?

Non-personal Information is processed in order to:

• Enhance the User’s experience on the Site;

• Create statistical information and learn about the preferences of Users and general trends on the Site (e.g. understand which features are more popular than others); and

• Keep the Site safe and secure and for the prevention of fraud.

Personal Information is processed in order to:

• Enable the operation of the Site and administer your Account;

• Register your interest in becoming a new customer;

• Contact you by telephone and/or by email with further information relating to our products or services which you enquired about via the Site. To ensure we offer a good and responsive service, we consider this use to be proportionate and will not be prejudicial or detrimental to you;

• Add your contact details to our mailing list for the purposes of sending you information about our products and services by email, SMS, phone, through web-browser notification, or through the post. You have the right to opt-out of marketing messages at any time by following the instructions in such messages or by contacting us at: privacy@bold.security;

• Enable our third-party advertising Service Providers (as detailed under Section 10 below) to show Bold’s advertisements on websites across the Internet and across devices. You may opt out of such advertising activities by following the directions detailed in our Cookie Policy;

• Personalize your experience on the Site;

• Ensure that content on the Site is presented in an optimal way for you and for your device (e.g. tablet, mobile phone);

• Send you by email, SMS, phone, through web-browser notification, or through the post updates, notices, announcements, and additional information related to Bold including with respect to changes made to our Site’s terms of use and privacy policy;

• Conduct internal operations, including troubleshooting, data analysis, testing, research, and statistical purposes;

• Keep the Site safe and secure and for the prevention of fraud and crime;

• Comply with our legal obligations and in order to be able to protect our rights and legitimate interests, including to improve the Site;